![]() The Kindle Fire product pages haven’t been updated to reflect the $15 offer. We're happy to offer customers the choice." "We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. "With Kindle Fire HD there will be a special offers opt-out option for $15," an Amazon spokesperson told Ars. Yesterday, Amazon insisted that all Kindle Fires will come with "special offers" on the home screens and lock screens, and that unlike with Kindle e-readers, the Fire won’t provide any option to remove the ads with an extra payment.īut just now, we received confirmation from Amazon that it has decided to let customers pay $15 to opt out of the ads. After widespread criticism, Amazon has changed its mind about those home and lock screen ads on the new Kindle Fires.
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